The link between bestselling French talents Jain, Booba et Orelsan has a name: Lionel Hirle. With co-director Greg, he directed the most awarded music videos of the past three years. With unique Art Direction and mastery in effects and mise-en-scène, his work gathers hundreds of millions of views. Only Frenchman nominated at the 2018 Grammys next to Jay Z and Kendrick Lamar, his career in music videos secured him commercials with major brands. His solo career takes a new fully narrative turn where actors direction takes the center stage, while protecting his unique visual touch.