James, early background was in advertising, having produced press, posters and TV for brands like VW, Wonderbra, Abbey National and Peugeot at agencies like Euro RSCG.
Later he became creative director at an international branding agency, responsible for everything from pack design to brand film.
His directing debut came in 2003 with a viral campaign for Trojan Condoms working out of the Viral Factory. He is represented worldwide by Outsider and has recently worked for the Guardian and British Telecom.
James' work is marked by its strong ability to produce large-scale concepts that mark the spirits. Each of his films is widely acclaimed by the web community.